Trojan TV

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In 2023, it is planned to release 500 thousand such devices; the collection of applications has already started.

When registering on the site, the future user needs to answer questions about his personal life. The startup wants to know where the applicant lives, his income level, the make of his car, where he buys goods and the names of his favorite sports teams.

This approach is at odds content writing service with the growing trend of privacy protection, but Telly is open about its goals.

Previously, information about what viewers were watching was collected using telephone surveys or special equipment issued to TV owners, Alexey Drozd, head of the information security department at SearchInform, reminded RSpectr.

With the spread of Internet technologies, TV manufacturers were able to obtain better quality data. Some did not even provide their customers with the option to turn off the collection of information.



– Now streaming services have come to the forefront. The latter have a number of advantages, for example, a TV can be turned into a monitor to which a picture from a laptop or other equipment is transmitted.

In general, statistics on what and how viewers consume are currently formed on the basis of data from smart TVs and streaming services, he explained .

MARKETING AND A LOT OF PERSONAL

Smart TVs collect and transmit information about users in an anonymous form, says Sergey Bodrov, head of the Roskachestvo Digital Expertise Center. “Moreover, the volume of accumulated data is not limited to any one device or application. Thus, a smart TV connected to Wi-Fi collects information from all devices connected to the same network,” he noted in a conversation with RSpectr.

Smart TVs collect anonymized information about shows watched or apps used, as well as personal information if the user logs into accounts on the device, IT specialist Mirtemir Anorboev explained to RSpectr.

The collection of the most classic personal data in the Telly project begins even before the use of the TV itself - during registration, when the buyer reveals his identity, noted the expert on personal data protection and co-founder of the Russian Association of Personal Data Protection Specialists (RPPA) Alexey Muntyan.

Such technology can collect information about individuals, households or even entire communities if installed, for example, in a cafe. However, the use of the term “anonymized data” in such projects is more of a marketing ploy than a legal qualification, he emphasized.

Alexey Muntyan supports the opinion of fellow experts, representatives of academic science and European regulators, who insist that.