Lack of investment in marketing

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Strengths must always be elements or characteristics of one's own, that is, strengths are internal factors. Examples of Strengths: Highly qualified team Cutting-edge and advanced technology Good brand recognition in the country WEAKNESSES: Weaknesses are those factors that we prefer to hide or not communicate. They are internal aspects of the company that can reduce our strength or limit us as a company and are aspects that need to be improved within the organization.


Examples of weaknesses: Inefficient business processes jordan number data Dependence on very few clients THREATS: Threats are external factors, nothing to do with aspects of the company that can cause a break or rupture within the rhythm of the company. In general, they are uncontrollable factors and leave us little room for maneuver in case they occur or exist. Entry of new competitors into the market Changes in consumer behavior Increase in production costs OPPORTUNITIES : In this case, we are again talking about factors external to the company that could represent an opportunity for the company, new markets, new targets, unexplored and unexploited user segments or even applications of our products and services in other sectors.


Examples of opportunities: Growing market demand Favorable regulatory changes New technology available One way to represent SWOT can be as simple as the following: Recommendations for creating a good SWOT analysis in a Marketing Plan: It is important to take into account the following aspects to correctly prepare a SWOT: Be realistic and objective Be specific when defining SWOT aspects Ask your team to get different points of view Try to make the factors actionable, that is, use these SWOT factors to implement corrective measures and strategies to leverage strengths and correct weaknesses.