The content has organic traffic

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That's the lazy approach, and in 2020, it's not a good idea. You should also incorporate 301 redirects page by page. Here we show you how to do it, step by step: 5.2.1) 1. Relocate and redirect content The biggest traffic gains are likely to come from relocating and retargeting content. Brian Dean did this with certain posts on pointblankseo.com , including Jon's infamous list of link building strategies. You know, the one with this backlink profile: This original URL was: pointblankseo.com/link-building-strategies The new URL (redirected) is: backlinko.com/link-building-strategies Because Brian moved the post from the old domain to the new one with a three hundred and one redirect, all of those links now point to the exact same page at backlinko.


com . The page has just moved to a new home. Relocating and redirecting Madagascar Email List content is the best option when all of these conditions apply: The topic is relevant to your business The content is of high quality Keep in mind that you can combat that endpoint, but by updating or rewriting the content after moving and redirecting it. Brian did this with that list of link building strategies, which hadn't been updated since around 2012. 5.2.2) 2. Delete and redirect to a different page It makes no sense to maintain or relocate pages that: They have little or no traffic potential from search engines.




They are duplicates of topics you have already covered. For example, it doesn't make sense to keep the about us page of the site you're merging because then you'll have 2 about us pages ...which makes no sense. This is also true for other pages that target the same keywords as existing pages on your website. Relocating them is only going to lead to a problem. Likewise, if the pages have little or no traffic potential, then you can also get rid of them and redirect them elsewhere. Here's what Brian did with quite a few pages on pointblankseo.