Immersive Bars and Cinemas: The Future of Sport in Hospitality

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In recent years, the way we enjoy sporting events has evolved. While the stadium remains the dream place to experience the game, new immersive spaces are revolutionising this experience, allowing fans to feel the adrenaline of sports with unprecedented quality and proximity. The Dome in Los Angeles and now also in Dallas, is a pioneer of this concept, showing how hospitality and high-definition technology can merge to offer unparalleled experiences.

Much like The Sphere in Las Vegas , which redefines music and entertainment with its immersive visual and sound structure, The Dome uses cutting-edge technology to transport fans into the heart of the action, bringing them even closer to the event.

What is an Immersive Bar and How Does it Work?
Immersive bars, like The Dome , are spaces equipped with advanced audiovisual technology that transport attendees into the heart of the sporting event, giving them an experience almost better than being in WhatsApp Number Database the stadium. Instead of conventional televisions, these bars use giant, high-resolution LED screens that surround the spectator area, covering a large part of the attendees’ peripheral vision. This, coupled with the seating design organized like stadium stands, achieves total immersion.

The Dome, located in the Inglewood Cosmos, stands out not only for its prime location near SoFi Stadium , but for its impressive 10,000-square-foot screen that envelops spectators. Unlike traditional screens, The Dome's design uses immersive projection technology that allows for a 360-degree experience.


The Technology That Makes a Unique Experience Possible
To achieve complete immersion, The Dome and other bars like it feature technology that combines ultra-high-definition images and surround sound systems that adapt to each event. In the case of The Dome, the screen allows spectators to perceive minute details as if they were on the playing field. In addition, the integration of a directional audio system ensures that each group of spectators can enjoy a complete experience, reducing ambient noise.



These systems are designed to play any type of sporting event, from football matches to UFC fights, allowing bars to offer varied programming that attracts a wide audience.

Benefits for the Hospitality Business
The immersive experience is not only a delight for fans, but offers multiple benefits to bar and restaurant owners:

Increased ticket prices: Venues like The Dome can charge premium rates ($22 to $100 in their exclusive area) thanks to the quality of the experience they offer. This increases profit margins and attracts an audience willing to invest in high-quality entertainment.
Increased customer retention: The immersive atmosphere encourages customers to stay longer in the establishment, generating increased food and beverage sales.
Differentiation in a crowded market: In a competitive hospitality industry, immersive bars stand out by offering something unique and differentiating that other venues can’t match. This differentiation can strengthen customer loyalty and attract new visitors, especially during major events.